Digital catalogs could be a strong channel within your marketing strategy. Before discovering the importance of the digital catalogs, let’s remember the original purpose of the catalogs. Benjamin Franklin is the inventor of basic mail order concept by creating his catalog to increase the sales of scientific and academic books in 1744s. This method allowed consumers to order Franklin’s books without coming to the store. With the rise of e-commerce, that benefit has eroded.
Many businesses still continue to publish print catalogs because catalogs are still one of the most important channels for people who would like to explore products. You can also discover the products in online or brick-and-mortar stores. However, none of these methods provide the ease of use during the discovery process because these methods need you actively seek something. In other words, catalogs are great ways to discover products or promotions without any effort.
Given customer feedbacks and comments there are 3 reasons to use digital catalogs. Digital catalogs increse:
In this blog, we weill be talking about the first point.
Turn Print Catalogs to Digital Ones
Print catalogs are absoultely helpful to reach a group of people but at what cost and to what extent are another key questions. The design, printing and distribution costs for paper catalogs are pretty high and you can only reach a group of people who really want to receive your catalogs. There are two problems here:
You spend time and effort to create your catalog and you have limited budget to distribute your catalogs to a large number of people. This means many people will not be able to view your catalogs.
You have ever asked people who got your catalog in a way if they really want to receive your catalogs. This means maybe many of those are uninterested in your catalogs.
Digital catalog is a great way to overcome the problems above. You can easily reach people who have not yet seen your print catalog. More importantly, you give people a choice. Digital catalogs or paper catalogs?
Show Your Catalogs on Mobile Devices
People do not always carry paper catalogs but they might be aware of your promotions. You can upload your catalogs to Publins and make them always available for everyone so that your potential customers are able to reach your digital catalogs regardless of where they are.
Be Visible for Search Engines
Content marketing is a great way to make users aware of your recent promotions, to build relationships with them and to make your online presence stronger. However, to make a great job on content marketing requires lots of effort and time. If you have a paper catalog, you probably have the PDF version of it. You can easily convert your paper catalog into digital and user-friendly ones by using Publins. To put it simply, our software makes your catalogs visible for search engines, which improves the rankings of the keywords for your products.
Allow Your Readers to Share Your Catalogs
Practically it is not easy for your customers to share your paper catalogs. Digital catalogs make it easier for you to reach a large group of people. Your readers not only share your digital catalog links also share your catalogs on social media such as Facebook, Twitter, Linkedin, Whatsapp or via email.